Paris Smith

Gaming Industry Leader  ·  Investor  ·  Advisor

Three decades shaping the global gaming industry — now backing the founders building its future.

Portrait of Paris Smith

About

From North Dakota to Curaçao

Paris Smith is one of the most respected leaders in the global gaming industry, with a career spanning more than three decades. Her path from North Dakota to a Caribbean island at the center of the world's online gaming business is a story of betting on herself and winning. She began in 1995 with WWTS, where she rose to Chief Operating Officer, before joining Pinnacle Sports in 2006, first as COO and then as Chief Executive Officer.

Over nearly 17 years at the helm of Pinnacle, Paris transformed the Curaçao-based bookmaker into one of the world's most admired sportsbook brands, renowned for its low-margin, gimmick-free model and trusted by sharp bettors across the globe. Under her leadership, Pinnacle pioneered industry firsts, including accepting the world's first esports bets in 2010.

In 2023, Paris stepped back from day-to-day operations into an advisory role and began a new chapter as an investor. Today she invests and advises through her firm Life Winnings, co-founded the startup incubator Defy the Odds, and is a partner in BettingStartups Capital, an early-stage fund for real-money gaming startups. She remains a sought-after voice at industry events worldwide, from ICE to iGaming NEXT.

Paris lives in Curaçao with her dog, Patience. Proof that even after thirty years in one of the world's fastest-moving industries, the best things are worth waiting for.

Investment Philosophy

Betting on founders

“I look to invest in hungry, passionate, smart, and humble founders with transformational ideas — in industries all over the world.”

Hungry

Relentless drive to build, ship, and win — no matter the odds.

Passionate

Founders who live and breathe the problem they're solving.

Smart

Sharp thinking, fast learning, and the ability to execute.

Humble

Open to feedback, grounded in reality, generous with credit.

Current Involvements

Organizations

Where Paris invests her time, capital, and experience today.

BettingStartups Capital logo

BettingStartups Capital

Early-stage investment fund backing pre-seed and seed startups across sports betting, iGaming, and B2B infrastructure.

Zero Labs logo

Zero Labs

Las Vegas-based accelerator helping startups in gaming, hospitality, entertainment, and sports reach product-market fit.

Defy the Odds logo

Defy the Odds

Startup incubator championing a new, more diverse generation of founders in the gaming industry.

LW

Life Winnings

Paris's angel investing and advisory firm, offering capital, mentorship, and three decades of operator experience.

Portfolio

Current Investments

A selection of companies Paris is proud to back.

4C

4Casters

HT

Hot Takes

WG

Wager Games

WW

WagerWire

K

Kero Sports

Contact

Reach out to Paris

Building something transformational? Whether you're a founder seeking investment, an operator looking for advice, or an event organizer — Paris would love to hear from you.